Respect the customer’s timing.
Listen to what they tell you. Make the next step appropriate.
THE XPLead STORY
Built by a local publisher.
Focused on your follow-up.
Scott Jensen, founder of Charlotte Stories, created XPLead to help small businesses turn existing inquiries into customer conversations through better email follow-up.
Charlotte roots. Built for businesses everywhere.FROM ATTENTION TO ACTION
The conversation
doesn’t end
at the inquiry.
Scott Jensen created XPLead after building Charlotte Stories, a local outlet focused on the people, businesses, and stories of the Charlotte region.
Local publishing teaches you to notice what matters to an audience, ask useful questions, and make information easier to act on. Those same skills matter when someone is considering a purchase.
A prospect rarely needs another generic reminder. They may need an answer, a clearer explanation, or simply a business that remembers when they asked to be contacted.
XPLead combines that communication mindset with AI-assisted workflows and practical setup. The goal is a process that feels useful to your customers and manageable to you.
We’re beginning with focused launch engagements, building around clearly defined business needs and measuring what actually happens.
OUR OPERATING PRINCIPLES
Useful.
Personal.
Accountable.
Make the work visible.
Owners should understand what’s scheduled, what happened, and what needs their attention.
Earn the next step.
Start with a relevant example and a clear scope. Let useful work build trust.
START WITH A FREE PLAN
See how we’d follow up
with your leads.
Get a sample email, a recommended follow-up schedule, and a clear setup price for your business.
Get my free follow-up plan
No card required. Requesting a plan does not start a subscription.